PROFESSIONAL BEAUTY & MAKEUP DISTRIBUTION IN THE NORDICS
"I always envisioned my brand to be the same quality, equivalent to top French brands and I think we've managed to achieve it. - Ofra Gaito"
Ofra Gaito, a therapist and makeup artist, entered the beauty industry in 1979. During the years she lived in South Africa, Ofra worked in the field of aesthetics. She traveled and completed several courses with well-known cosmetic brands in Germany, France, and United States – including earning her prestigious, postgraduate, CIDESCO course in Johannesburg. The CIDESCO diploma remains the worlds highest, qualifying certification in the field of Esthetics and Beauty Therapy that can be achieved by an individual.
As a certified CIDESCO recipient, Ofra analyzes the skin as well as the body and this distinction has positively shaped her cutting-edge, career path.
In 1994 Ofra and David, created their own line of skin care and makeup products and OFRA Cosmetics was being produced stateside. Ofra and David relocated to the United States in 1998 and opened manufacturing facilities in Ft. Lauderdale.
Today, OFRA is an internationally recognized name in the beauty industry. OFRA Cosmetics is not just another makeup company or skincare line. It is a leading manufacturer of professional skincare and makeup. OFRA Cosmetics has distinguished itself as an innovator within the beauty industry. By formulating and producing exclusive skin care and makeup products in-house, OFRA does everything from product creation to testing, manufacturing, packaging, and shipping.
We handpick our brands carefully and only work with high quality brands that share our values about sustainability and fair conditions. Many of our brands are Vegan with biodegradable packaging. Certified by PETA/ Leaping Bunny & The Vegan Society.
Our team has a long experience in building brands across International markets. We have a dedicated marketing team in house with a vast knowledge in Social Media & Strategic Marketing. We also realize the importance of delegating to trained professionals in specific areas, this is why we also work closely with top PR agency GRAAF LEDIN PR AGENCY.
We have a fantastic & well established relationship with all major retail chains in the Nordics. We have a long experience selecting the right location for a specific brand, all our brands are unique and they all need different sales strategies for maximum performance. We can guarantee that your brand will get the visibility and sales it deserves with YV Business AB as your Nordic partner.