MINUS 417

“Your face is your canvas. Before makeup and other enhancers, beauty starts with your skincare.”
MOTY FRIDMAN | Founder

"When creating our -417 masterpiece, we consider it a work of art, full of emotions.

Just like seeing a painting for the first time, we aspire to bring you a unique beauty experience of uncommon sensations

We start at the source, Mother Nature, bringing you the most embracing energy coming from the lowest place on earth, the Dead Sea, utilizing the finest natural elements of treatment, care and pure love.

Precious mud, crystal minerals and essential aromatic oils are selectively chosen and formulated with the most legendary ingredient of nature; to wrap your body and mind with uncommon sensations."

THE BEST FOR YOUR SKIN AND THE PLANET: PARABEN-FREE, MINERAL OIL-FREE, CRUELTY-FREE

-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. The company’s name has been accepted as an international brand symbolizing the exact location below sea level of the Dead Sea at the time of the company’s foundation. Moty collaborated with a team of chemists at the top research laboratories in Europe to develop products and treatments with formulas combining technology and well-being for a positive, transformative effect on both body and mind.

Today, -417’s complete and high performance product line provides a single source to exceed both the professional spa and the consumer’s quest for finding products to satisfy both their well-being and skin health. -417 draws on a rich and established past, but is constantly evolving for future growth and moving forward. The use of natural and scientifically-proven ingredients in beauty care products continues to drive the brand’s contemporary and creative policy. All -417 products are paraben-free and mineral oil-free. We are also cruelty-free and 90% of our assortment is Vegan.